Marketing Content Samples

View examples of blog posts, case studies, and articles written by Sean Paterson.

Blog Posts (B2B)

Compliance in Education: Why is it So Complex?

Compliance means a lot of different things to academic institutions. These organizations must comply with countless regulations, standards, and laws affecting all aspects of their operations.

Schools’ compliance requirements have grown more complex since education entered the digital age. Providing access to tools like software, eBooks, and cloud-based systems creates a myriad of new compliance-related concerns for academic IT teams.

To understand why compliance is so complicated in the digita

Why Are Schools So Vulnerable to Cybersecurity Threats?

Cybersecurity threats are a major problem for the education industry, including higher-ed institutions. In 2021, the industry suffered a 75% increase in cyberattacks. While this increase is at least partially attributable to the COVID-driven shift to online learning, this it not a new or temporary problem for the industry. Education has been one of the most common cyberattack targets for years, and a 2022 report by Check Point Research confirms that this is still the case.

So why are academic i

COVID-19’s Costs to Higher Education

Higher education’s response to COVID-19 has been nothing short of phenomenal. Academic institutions were able to mobilize remote learning on a massive scale in a remarkably short time. This feat saved the semester for many students by allowing them to continue their studies from home.

But now that the immediate challenges of moving education off campus have been addressed, schools must prepare to face the pandemic’s more long-term repercussions. Most significantly, they’ll have to deal with the

Why is Cloud Licensing (SaaS) Replacing Perpetual Licenses?

Cloud licensing has transformed software distribution and upended the whole concept of software ownership. Gone are the days of paying once for permanent access to any title. Software is becoming something one subscribes to rather than owns.

Why has cloud licensing – or software as a service (SaaS) – become the new prevailing model for offering software? What benefits does it offer over perpetual licenses, and do these benefits outweigh the challenges that come with the cloud?

To answer these

For examples of promotional videos created by Sean Paterson, check out the following.

Kivuto Cloud: Platform Overview

Texidium: A Better Way to Offer eBooks in Education